Mission Aquarius Campaign honored by The Webby Awards
We are excited to announce that One World One Ocean recently picked up two prestigious awards, showcasing both its online and offline efforts.
The Campaign was named an honoree in the 17th Annual Webby Awards for Best Video Series in the News and Politics category for its work on Mission Aquarius.
The Webby Awards are considered the “Internet’s highest honor.” Presented by the International Academy of Digital Arts and Sciences (IADAS), they were created to honor excellence in online media. Chosen out of more than 11,000 entries, One World One Ocean was honored in the News & Politics category alongside leading media companies, including The New York Times, The Washington Post, and ABC.
In July 2012, the One World One Ocean Campaign team descended on Key Largo, Florida to document what was to be the final mission to Aquarius Reef Base, the world’s last remaining underwater laboratory. In an effort to showcase the lab’s achievements and looming closure, the One World One Ocean digital media team executed a massive multi-platform media campaign, producing edited video stories in real time, pushing these stories out via traditional and social media and high-profile partners. The campaign generated 30 unique news pieces, including The Daily Show, Associated Press and The Washington Post, garnering more than 500 million media impressions in a two-week time frame. The media buzz, online and offline, culminated in a decision to keep the lab open for ongoing research.
The overarching One World One Ocean Campaign also picked up the Bronze for Best Global Promotion at the 35th Annual Reggie Awards. The Reggie Awards are presented to the most effective PR and marketing campaigns by the Promotion Marketing Association. One World One Ocean was honored for its incredible success in Year 1 in reaching a global audience, with highlights including more than 5 billion media impressions, and the highest-grossing IMAX documentary of 2012.
One World One Ocean was honored in its Reggie category alongside studio giant Warner Bros. Pictures and the international technology company Logitech.