To The Arctic Moves the Needle


Stunning visuals, gripping drama, a compelling message. Pretty much par for the course in any movie theater these days. More and more people are making films, and good ones.

At One World One Ocean we’re not only doing that (To The Arctic just premiered to rave reviews), we’re going one further and growing a movement. And we’re making some pretty bold claims. Saving the ocean. Raising awareness worldwide. Reducing omnipresent plastic in our waterways. Getting seafood consumers to be sustainable.

On top of that, we occasionally ask you to give your time, energy and/or money to our causes, or those of our partners. So how do you know what’s behind the pretty pictures? How do you know we’re getting somewhere?

At One World One Ocean, we're obsessed with that question. And we just got a good answer from an independent survey of people who saw To The Arctic, our recent film in collaboration with Warner Bros. Pictures, IMAX Corporation and MacGillivray Freeman Films.

60% of survey respondents said after seeing To The Arctic, they accessed websites, literature or something else to learn more about changes to the Arctic.

86% said “probably yes / definitely yes” when asked if seeing To The Arctic would impact the way they would vote on environmental issues in the future.

88% said “strongly yes / somewhat yes” that they have been, or plan to be more environmentally sensitive about the decisions they make in their everyday life as a result of seeing To The Arctic.

Photo by Ted Reckas.

After all the effort that goes into making an IMAX film, and the campaign we’ve been building for the last handful of months, it’s great to see the needle is moving.

If you’ve seen the movie, please see what else you can do to help protect the Arctic. If you haven’t seen it, we hope you will enjoy it.

Films like this are made more important by the supporters of the movements they spark. Thanks for your part in that!

In case you forgot what it’s like watching one of our films:

Photo by Ted Reckas.

 

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